Monday, 8 November 2010

Angelic Pretty

I also found the Japanese fashion label “Angelic Pretty” to be quite inspiring. The brand started in 1979 and specialises in “sweet lolita” style clothing. From what I understand, Sweet Lolita is influenced by Rococo style, Victorian and Edwardian clothing. Some of the common themes in Angelic Pretty are Alice in Wonderland imagery, showing designs of white rabbits, tea parties, playing cards, cake etc.

Japanese girls seem to like angelic pretty because of their unique prints and patterns. Therefore, I may look at them further next term when I develop my character design using an iterative process.



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